Lauren is the founder of Breakwater Studio, a fractional creative strategy consultancy for DTC brands in health, wellness, beauty, and supplements. She embeds with in-house and agency teams as a Fractional Creative Lead. Her job is to build the strategy, testing, and briefing infrastructure that keeps paid creative performing after she steps back. She is not a production vendor or a headcount replacement.

Lauren helps e-commerce brands with:

1. Creative testing roadmaps that tell the team when to iterate on a winner and when to build net-new
2. Briefing systems that turn one master concept into channel-ready adaptations for Meta, TikTok, AppLovin, and Pinterest
3. Creative reporting that leadership actually reads, with weekly recaps tied to spend decisions
4. Agency and vendor management, including scoping, quality standards, and holding partners to creative distinctness in an Andromeda world
5. Compliant creative for regulated categories like supplements and health claims
6. Creator programs at the strategy level: roster building, briefing, and usage rights

Previously, Lauren founded The Loft 325, a performance creative agency that was acquired by Tier 11. She has led creative strategy for brands including Thrive Causemetics, Takeya, K18, SkinnyRx, and Dermalogica.

Engagements typically start with a 30-day sprint to audit and install the system, with an optional ongoing retainer after that.Lauren is the founder of Breakwater Studio, a fractional creative strategy con