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$
100
/hr

LaurenSussberg

I run paid media and CRM for retail brands, using incrementality testing to prove which spend drives sales rather than trusting attribution.
Head of Growth
Head of Retention
Paid media and CRM lead for retail | Kate Spade, Ralph Lauren, Michael Kors
Marketing Strategy & Brand
United States
, 
Westchester
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Available
11-20

Freelance

/hour

$000

Retainer

/month

$0000

Free Call

/session

$0

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lauren-profile-photo

LaurenSussberg

Overview

Lauren is a dynamic Paid Media and CRM marketing expert with over 15 years of experience crafting growth and efficiency strategies for retail brands. At Kate Spade, she spearheaded a geo-lift test that identified a winning strategy leading to a 12% increase in incremental sales, challenging traditional attribution methods and optimizing investment decisions. Lauren excels in creating data-inspired marketing programs and fostering collaborative processes, seamlessly balancing analytics with creative input.

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$000

/session

Ongoing Advisory Retainer

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$000

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