Lauren Hernandez is a seasoned Social Media Director with a focus on paid social and content strategy for e-commerce brands. At Better Homes & Gardens, she led social strategies that integrated organic, paid, and influencer components, significantly enhancing audience engagement through data-driven insights. Previously, at Hearst Television and top media outlets like Mashable, she honed her editorial and strategic skills, driving consistent growth and standardizing impactful practices across multiple platforms.In a successful campaign for the Better Homes & Gardens Collection, Lauren crafted a vibrant social-first strategy that boosted engagement and product visibility, utilizing creative photography and influencer partnerships. By collaborating with internal teams and embracing platforms like TikTok, she effectively balanced brand storytelling and product promotion.In another initiative, she innovatively addressed reporting challenges by adopting Impact Radius, enabling her team to generate real-time insights and affiliate revenue, thus optimizing campaign efficiency and monetization. Lauren's ability to integrate cross-functional initiatives positions her as a valuable asset for driving business impact through social media channels.