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Lauren Urasek

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80
/hr

LaurenUrasek

I build creative strategy for beauty, wellness, fashion, and food brands, shaping the brand narrative and directing the ad campaigns.
Performance Creative Lead
Paid Social Marketer
Content Creator
Creative strategist for beauty, wellness, and fashion | MasterClass
Paid Media
United Kingdom
, 
London
0 (0 Reviews)
Available
11-20

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LaurenUrasek

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Overview

Lauren excels as a Creative Strategist with expertise across beauty, wellness, fashion, food, and tech, adept at crafting campaigns that resonate meaningfully. She's been pivotal in digital content strategy, from shaping brand narratives to directing engaging ad campaigns. Her previous experience as a celebrity makeup artist informs her meticulous attention to detail and storytelling aesthetics.

In her role as Performance Creative Lead, Lauren spearheaded Graza's social media launch, crafting a compelling go-to-market strategy on Meta and TikTok. By collaborating with key stakeholders and leveraging hook-first messaging and humorous, platform-native formats, she successfully drove brand awareness and DTC sales in a crowded CPG market.

Best Fit For
  • Beauty and fashion brands directing campaigns
  • Companies needing brand narrative and ads
  • Food and wellness brands building creative
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Selected Freelancer:

Lauren Urasek

I build creative strategy for beauty, wellness, fashion, and food brands, shaping the brand narrative and directing the ad campaigns.

Performance Creative Lead
Paid Social Marketer
Content Creator

<p>Lauren excels as a Creative Strategist with expertise across beauty, wellness, fashion, food, and tech, adept at crafting campaigns that resonate meaningfully. She's been pivotal in digital content strategy, from shaping brand narratives to directing engaging ad campaigns. Her previous experience as a celebrity makeup artist informs her meticulous attention to detail and storytelling aesthetics.</p><p>In her role as Performance Creative Lead, Lauren spearheaded Graza's social media launch, crafting a compelling go-to-market strategy on Meta and TikTok. By collaborating with key stakeholders and leveraging hook-first messaging and humorous, platform-native formats, she successfully drove brand awareness and DTC sales in a crowded CPG market.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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