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Laura Smith

$
90
/hr

LauraSmith

I shape campaign messaging from concept through launch, working alongside art directors and producers across every channel a campaign runs.
Copywriter
Copywriter shaping campaign messaging | The North Face, Chubbies
Creative
United States
, 
Fort Collins
0 (0 Reviews)
Available
21-40

Freelance

/hour

$000

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/month

$0000

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LauraSmith

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Overview

Laura is an accomplished copywriter with a strong foundation in journalism, currently honing her skills at The North Face. In her role, she collaborates closely with art directors and producers, shaping campaign messaging from conception to launch across multiple channels. Notably, she led messaging for the VECTIV™ 3.0 launch and the TNF x Cecilie Bahnsen collection, showcasing her ability to enhance brand voice and elevate product lines. Her freelance work for Christy Sports further highlights her expertise in creating compelling consumer-focused content.

Best Fit For
  • Brands developing campaign messaging
  • Companies needing copy across every channel
  • Apparel and outdoor brands launching products
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Laura Smith

I shape campaign messaging from concept through launch, working alongside art directors and producers across every channel a campaign runs.

Copywriter

Laura is an accomplished copywriter with a strong foundation in journalism, currently honing her skills at The North Face. In her role, she collaborates closely with art directors and producers, shaping campaign messaging from conception to launch across multiple channels. Notably, she led messaging for the VECTIV™ 3.0 launch and the TNF x Cecilie Bahnsen collection, showcasing her ability to enhance brand voice and elevate product lines. Her freelance work for Christy Sports further highlights her expertise in creating compelling consumer-focused content.

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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