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Laura Masliah

$
95
/hr

LauraMasliah

I lead eCommerce and digital product for DTC and marketplace channels, fixing the site experiences that drive returns and support tickets.
E-Commerce Manager
CRO Expert
Product Manager
eCommerce director driving digital product strategy | Pepper, SKIMS
AI & Technology
United States
, 
San Diego
0 (0 Reviews)
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1-10

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LauraMasliah

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Overview

Laura, Director of eCommerce at Pepper, excels in enhancing digital product strategy and operations for direct-to-consumer and marketplace channels. Previously at King & Partners, she spearheaded eCommerce strategies for a diverse portfolio of fashion and lifestyle brands. At Pepper, Laura revamped the size and fit experience, reducing return rates by 11% and decreasing customer service inquiries by 37%, demonstrating her ability to translate insights into tangible business outcomes.

Best Fit For
  • Brands with high return rates
  • Companies flooded with support tickets
  • DTC brands selling across marketplaces
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Asana
Airtable
Amazon Seller Central
Clarity
Elevar
Figma
Excel
Google Analytics
Google Data Studio
Google Merchant Center
Google Optimize
Google Search Console
Google Tag Manager
Hotjar
Judge Me
Looker
Rebuy
SEMrush
Shopify Plus

A/B Testing
Business Strategy
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Customer Experience
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Laura Masliah

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Selected Freelancer:

Laura Masliah

I lead eCommerce and digital product for DTC and marketplace channels, fixing the site experiences that drive returns and support tickets.

E-Commerce Manager
CRO Expert
Product Manager

Laura, Director of eCommerce at Pepper, excels in enhancing digital product strategy and operations for direct-to-consumer and marketplace channels. Previously at King & Partners, she spearheaded eCommerce strategies for a diverse portfolio of fashion and lifestyle brands. At Pepper, Laura revamped the size and fit experience, reducing return rates by 11% and decreasing customer service inquiries by 37%, demonstrating her ability to translate insights into tangible business outcomes.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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