Laura Thompson

I consult on CRM and lifecycle marketing for DTC and omnichannel brands, reshaping the programs that drive loyalty and revenue.

<p>Laura is a seasoned CRM and lifecycle marketing consultant with over 15 years of expertise driving customer engagement and revenue growth for top DTC and omnichannel brands. Her work includes enhancing customer loyalty and reshaping marketing strategies at Walmart eCommerce, Birdy Grey, and Vital Proteins.</p><p>At Birdy Grey, Laura led CRM and retention initiatives for a new suits launch, exceeding sales goals and increasing email revenue by 25% year over year. At Vital Proteins, her targeted lifecycle marketing approach boosted revenue by 89% within 60 days. During her tenure at Walmart, she developed long-term CRM strategies for Walmart Plus, scaling personalized communications across multiple divisions.</p><p>Laura is based in California and collaborates with clients remotely, leveraging strategic planning and execution to unlock new business opportunities and enhance customer value.</p>