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Krisha Mansukhaney

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KrishaMansukhaney

I lead digital product for supplement and consumer brands, running the site strategy and experiments that raise conversion rate and order value.
E-Commerce Manager
Product Manager
Digital product director driving CRO and AOV for supplement brands
AI & Technology
India
, 
New York
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Overview

Krisha has 7 years of expertise in eCommerce and consumer products, excelling in digital product management to drive growth. As Director of Product at Super Speciosa, she oversees the digital strategy for this leading supplements brand, focusing on conversion rate and average order value enhancements. Previously, at TUSHY, she led a successful website redesign that improved functionality and reduced developer dependency, and implemented a gamified shopping experience that boosted average order value by 20% and conversion rate by 10%. Her background in consultancy at Deloitte further solidifies her acumen in customer strategy and product management.

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  • Supplement brands optimizing conversion and AOV
  • Companies needing a site experimentation program
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Selected Freelancer:

Krisha Mansukhaney

I lead digital product for supplement and consumer brands, running the site strategy and experiments that raise conversion rate and order value.

E-Commerce Manager
Product Manager

Krisha has 7 years of expertise in eCommerce and consumer products, excelling in digital product management to drive growth. As Director of Product at Super Speciosa, she oversees the digital strategy for this leading supplements brand, focusing on conversion rate and average order value enhancements. Previously, at TUSHY, she led a successful website redesign that improved functionality and reduced developer dependency, and implemented a gamified shopping experience that boosted average order value by 20% and conversion rate by 10%. Her background in consultancy at Deloitte further solidifies her acumen in customer strategy and product management.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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