I help Shopify founders in the $500K to $5M range get to their next million with clarity and focus, without by adding more channels, more people, or more chaos.

What I see over and over is this: most DTC brands aren’t actually dealing with a marketing problem. They’re stuck because they don’t have a decision system. With endless opportunity and ideas and no way to prioritize them, that leaves you running with no clear roadmap.

I’ve spent the last ten years scaling brands across Shopify, Amazon, paid social, UGC, lifecycle, and content. I’ve led growth at Little Passports, Olive & June, and Begin Learning. Now I run Quiggly, my own toy brand, where I built a content-led growth engine pacing around 100K a month across Amazon and Shopify.

Today, I help founders:

• Spot where revenue is leaking

• Prioritize what actually moves the needle

• Make smarter decisions faster

• Stop wasting money on the wrong tactics or agencies