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Kiki Plunkett

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185
/hr

KikiPlunkett

I bring agency and innovation-consulting rigor to brand strategy, giving founders and executives data-informed answers on where to take the brand.
Chief Marketing Officer
Brand Marketer
CX Director
Brand strategist shaping marketing | Riot Games, Shopify, PepsiCo
Marketing Strategy & Brand
United States
, 
Los Angeles
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KikiPlunkett

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Kiki leverages 14 years of strategic insight from creative agencies, innovation consulting, and tech to drive impactful decisions for high-profile clients. As the founder of her boutique firm, Occasional Concerns, she provides data-informed strategies to advance the goals of C-suite executives and startups alike. With a client portfolio that includes Tally Health, PepsiCo, Uber, Google, Discord, and Riot Games, her expertise in brand marketing and CX is evidenced by her successes in shaping Riot's global marketing strategy, redesigning Shopify's user experience, and relaunching a heritage brand for PepsiCo.

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Selected Freelancer:

Kiki Plunkett

I bring agency and innovation-consulting rigor to brand strategy, giving founders and executives data-informed answers on where to take the brand.

Chief Marketing Officer
Brand Marketer
CX Director

Kiki leverages 14 years of strategic insight from creative agencies, innovation consulting, and tech to drive impactful decisions for high-profile clients. As the founder of her boutique firm, Occasional Concerns, she provides data-informed strategies to advance the goals of C-suite executives and startups alike. With a client portfolio that includes Tally Health, PepsiCo, Uber, Google, Discord, and Riot Games, her expertise in brand marketing and CX is evidenced by her successes in shaping Riot's global marketing strategy, redesigning Shopify's user experience, and relaunching a heritage brand for PepsiCo.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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