Kevin Skvorecz is a Content Strategist, Content Production Lead, and Designer based in New York City. He helps DTC brands turn consumer psychographics, persona research, and performance data into paid social creative built to drive performance across Meta and TikTok. Kevin helps e-commerce brands with: - Creative strategy for Meta ads - Creative audits across hooks, messaging, formats, and testing structure - Content production for UGC, organic, and studio content. - Static, video, and motion graphic ad design from current assets. At DTCo, Kevin led content production and content strategy across supplements, wellness, lifestyle, and consumer brands including GNC, Sharper Image, PAKA, Plant People, Rally, and more. He shipped 900+ digital ad assets, partnered with Creative and Growth teams to iterate on winning ad styles, and used Reddit research, product reviews, and ad account analytics to guide persona-driven creative testing. Prior to DTCo, Kevin produced direct-response video and static ad creative at Thesis Testing, now BMG360, for DTC and lifestyle brands such as Condé Nast, Brother, Public Goods, Renewal by Andersen, and more Kevin is passionate about helping brands combine consumer insight, performance data, and sharp creative execution to make ads built to drive paid social performance.