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Kendra Pennington

$
199
/hr

KendraPennington

I accelerate growth for startups, launching paid campaigns on Meta and Google and building the media teams to run them as you scale.
Head of Growth
Growth Marketer
Growth lead scaling DTC startups through paid and lifecycle marketing
Marketing Strategy & Brand
United States
, 
San Diego
0 (0 Reviews)
Available
11-20

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/hour

$000

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KendraPennington

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Overview

Kendra is a seasoned marketing consultant with 14 years of experience, focusing on accelerating growth for startups. She has effectively launched paid campaigns on platforms like Meta and Google, expanded marketing teams, and driven substantial sales growth across B2B and B2C sectors. At one company, she grew a team of media buyers from four to thirteen, achieving 14 consecutive months of sales growth while scaling channels beyond just Facebook and Instagram. Known for her data-driven and strategic approach, Kendra collaborates closely with startups to tailor marketing plans that meet their unique business goals.

Best Fit For
  • Startups launching their first paid campaigns
  • Companies scaling a media buying team
  • Brands needing consistent month-over-month growth
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Meta Business Suite
Unbounce
Braze
Excel
Squarespace Commerce
Customer io
HubSpot
Appsflyer
Canva
Google Analytics
Google Data Studio
Google Tag Manager
Mixpanel

A/B Testing
Ad Design
Account Management
Audience Building
Audience Segmentation
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Cohort Analysis
Customer Acquisition Strategy
Customer Journey Mapping
Retention Strategy
Digital Marketing
Dashboard Creation
Data Insights
Growth Strategy
Media Planning
Digital Strategy
Performance Marketing
Marketing Strategy

B2B SaaS
Health & Beauty
Online Education & e-Learning
Agency
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Selected Freelancer:

Kendra Pennington

I accelerate growth for startups, launching paid campaigns on Meta and Google and building the media teams to run them as you scale.

Head of Growth
Growth Marketer

Kendra is a seasoned marketing consultant with 14 years of experience, focusing on accelerating growth for startups. She has effectively launched paid campaigns on platforms like Meta and Google, expanded marketing teams, and driven substantial sales growth across B2B and B2C sectors. At one company, she grew a team of media buyers from four to thirteen, achieving 14 consecutive months of sales growth while scaling channels beyond just Facebook and Instagram. Known for her data-driven and strategic approach, Kendra collaborates closely with startups to tailor marketing plans that meet their unique business goals.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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