Kelsey is a seasoned VP of Global E-commerce, currently at Slumberkins, where she oversees full P&L ownership and distribution strategies across DTC websites, Amazon, and other marketplaces. With extensive experience in budgeting, forecasting, and cross-functional digital strategy development, she previously elevated Asset Marketing Services' DTC brands to a $100M business, achieving a 14x EBITDA growth. Kelsey also excels in fractional consulting, driving success in various industries by defining clear business goals and executing targeted digital strategies.Her proficiency in email marketing is demonstrated by resolving deliverability issues, achieving 99-100% inbox placement, and boosting automated campaign revenue to 80%. In customer acquisition, her analysis revealed more effective digital channels, leading to unprecedented LTVs. Kelsey’s SEO strategies have combatted Google penalties, doubled organic traffic, and generated an incremental $2.7M in revenue, showcasing her comprehensive expertise in e-commerce growth.