Kelly Aratoon

I align media investment with business outcomes as a fractional growth marketer, having managed $100M+ in paid media this year alone.

<p>Kelly is a fractional growth marketer and media strategist known for aligning media investments with business outcomes across high-profile brands like Red Lobster and Vitahustle. This year, she managed over $100M in paid media spend, driving results through comprehensive planning and precise execution. Specializing in B2C and private equity-backed companies, Kelly transforms complex challenges into scalable solutions, focusing on profitable growth through channels like paid search, YouTube Ads, and programmatic buys.</p><p>In her role at Divergent Dental, she doubled qualified leads in six months by revamping the lead generation strategy, optimizing Google Ads to cut costs by 40% while boosting conversion rates, and streamlining HubSpot workflows for improved automation and sales alignment. Kelly's expertise in media performance and creative optimization makes her an asset for any company seeking growth accountability and impact.</p>