Kayla Baratz

I run influencer campaigns for CPG brands, rethinking who you partner with so creator spend builds recognition instead of just impressions.

Kayla is a skilled influencer marketer with extensive experience managing and growing the influencer space for various brands. At Naturally Fresh Cat Litter, her strategic shift to include influencers with broader audiences significantly boosted brand recognition on social media. Similarly, at Amway, she revitalized campaigns by diversifying influencer targets, leading to increased engagement from a wider audience. Her expertise in campaign management, contract negotiations, and strategic brand advocacy make her a valuable asset for brands looking to expand their market reach.