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Kayla Doan

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175
/hr

KaylaDoan

I act as a fractional Head of Product for tech startups, bringing product, UX, and data science together to build consumer experiences.
Product Manager
Fractional Head of Product | Rue La La, Gilt, Constant Contact
AI & Technology
United States
, 
Colorado
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KaylaDoan

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Overview

Kayla specializes in product management for tech startups and tech-enabled organizations as a Fractional Head of Product. Her leadership at e-commerce powerhouses Rue La La and Gilt contributed to $700M in annualized revenue. At Constant Contact, she advanced product innovation and AI initiatives, leveraging her expertise in PM, UX, and Data Science to build impactful consumer experiences.

In her projects, Kayla has spearheaded strategies for mobile, web, and POS systems, enhancing user experience and driving significant performance improvements, including a 50% increase in trial sign-ups. She effectively scaled AI systems for a $500M retail company, automating 75% of workflows, and developed new revenue streams through innovative product lines and SaaS features.

Best Fit For
  • Tech startups without a product leader
  • Companies needing product, UX, and data together
  • Businesses building consumer experiences
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Airtable
ChatGPT
Figma
Canva
Excel
Google Analytics
Hotjar
Mixpanel
Monday
LangChain
Perplexity
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Tableau
Unbounce
Zoho CRM
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Selected Freelancer:

Kayla Doan

I act as a fractional Head of Product for tech startups, bringing product, UX, and data science together to build consumer experiences.

Product Manager

<p>Kayla specializes in product management for tech startups and tech-enabled organizations as a Fractional Head of Product. Her leadership at e-commerce powerhouses Rue La La and Gilt contributed to $700M in annualized revenue. At Constant Contact, she advanced product innovation and AI initiatives, leveraging her expertise in PM, UX, and Data Science to build impactful consumer experiences.</p><p>In her projects, Kayla has spearheaded strategies for mobile, web, and POS systems, enhancing user experience and driving significant performance improvements, including a 50% increase in trial sign-ups. She effectively scaled AI systems for a $500M retail company, automating 75% of workflows, and developed new revenue streams through innovative product lines and SaaS features.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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