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Katie Overton

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100
/hr

KatieOverton

I lead eCommerce for DTC brands, driving the site redesigns and email and SMS revamps that lift conversion and engagement together.
E-Commerce Manager
CRO Expert
CRM Marketer
eCommerce leader driving site redesigns | Birdies, Amour Vert
AI & Technology
United States
, 
San Francisco
0 (0 Reviews)
Available
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KatieOverton

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Overview

Katie is a seasoned e-commerce leader with a proven track record in enhancing DTC performance and brand positioning. She has consistently driven site redesigns across her roles, significantly boosting conversion rates and engagement. At Amour Vert and Birdies, she implemented strategic email and SMS revamps, alongside conversion-boosting commerce features.

In her role at EO Products, Katie led a mobile-first redesign, achieving a 122% increase in conversions and a 79% reduction in cart abandonment. Her data-driven initiatives at Birdies resulted in 3x conversions and a 3% AOV boost. At Amour Vert, she enhanced email strategies, increasing open rates by 37% and reducing unsubscribes by 44%.

Best Fit For
  • DTC brands planning a site redesign
  • Companies revamping email and SMS
  • Fashion and footwear brands lifting conversion
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Airtable
Asana
Attentive
Black Crow AI
Bounce Exchange
Builder
Crazy Egg
Elevar
Excel
Foursixty
Friendbuy
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Google Analytics
Hotjar
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Selected Freelancer:

Katie Overton

I lead eCommerce for DTC brands, driving the site redesigns and email and SMS revamps that lift conversion and engagement together.

E-Commerce Manager
CRO Expert
CRM Marketer

<p>Katie is a seasoned e-commerce leader with a proven track record in enhancing DTC performance and brand positioning. She has consistently driven site redesigns across her roles, significantly boosting conversion rates and engagement. At Amour Vert and Birdies, she implemented strategic email and SMS revamps, alongside conversion-boosting commerce features.</p><p>In her role at EO Products, Katie led a mobile-first redesign, achieving a 122% increase in conversions and a 79% reduction in cart abandonment. Her data-driven initiatives at Birdies resulted in 3x conversions and a 3% AOV boost. At Amour Vert, she enhanced email strategies, increasing open rates by 37% and reducing unsubscribes by 44%.</p>

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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