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Katie Nisbet

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90
/hr

KatieNisbet

I build always-on organic social for consumer brands — the strategy, creative systems, and campaign launches that make a brand feel present daily.
Brand Marketer
Social Media Manager
Brand and social strategist building always-on social | Netflix, KFC
Marketing Strategy & Brand
United States
, 
Washington
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Available
11-20

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Overview

Katie is a seasoned social and brand strategist with expertise in crafting performance-driven organic social strategies. She has successfully led social initiatives for renowned brands like Netflix, Prime Video, Starbucks, KFC, Burger King, and Lee Jeans, focusing on social-first strategies, campaign launches, and creative systems. At KFC, Katie transformed the brand's social presence into a dynamic, always-on ecosystem that boosted engagement by integrating cultural moments with influencer and community efforts. Her work with Lee Jeans revitalized their appeal to Gen Z through innovative social formats, resulting in an 80% increase in engagement on TikTok and Instagram.

Best Fit For
  • Brands that post sporadically with no system
  • Companies needing a social creative system
  • Consumer brands launching campaigns socially
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Selected Freelancer:

Katie Nisbet

I build always-on organic social for consumer brands — the strategy, creative systems, and campaign launches that make a brand feel present daily.

Brand Marketer
Social Media Manager

Katie is a seasoned social and brand strategist with expertise in crafting performance-driven organic social strategies. She has successfully led social initiatives for renowned brands like Netflix, Prime Video, Starbucks, KFC, Burger King, and Lee Jeans, focusing on social-first strategies, campaign launches, and creative systems. At KFC, Katie transformed the brand's social presence into a dynamic, always-on ecosystem that boosted engagement by integrating cultural moments with influencer and community efforts. Her work with Lee Jeans revitalized their appeal to Gen Z through innovative social formats, resulting in an 80% increase in engagement on TikTok and Instagram.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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