
KatieDrittel
I work at the intersection of technology and marketing, using CRM and digital transformation to build better customer experience.
CX Director
CRM Marketer
Analytics Director
CX leader bridging technology and marketing strategy
Retention & CRM
,
New York
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Overview
Katie has spent her career leading both technology and marketing teams, but really thrives at the intersection of both. She bridges customer experience, digital transformation, CRM, and technology strategy together to understand how to use technology to build the best customer experience and marketing strategies.
Today, Katie leads eCommerce Technology at Chanel, where she is currently leading Chanel's global website replatform, guiding it through its US pilot market. Prior to running eCommerce technology, Katie built Chanel's fashion digital client experience roadmap, including omnichannel experiences and an app, while driving CRM and retention initiatives. Before Chanel, Katie focused on building CRM and loyalty programs at Moda Operandi and Barneys New York. Across her career, Katie has specialized in bringing luxury client relationships and the technology that powers them together to drive measurable, lasting results.
Today, Katie leads eCommerce Technology at Chanel, where she is currently leading Chanel's global website replatform, guiding it through its US pilot market. Prior to running eCommerce technology, Katie built Chanel's fashion digital client experience roadmap, including omnichannel experiences and an app, while driving CRM and retention initiatives. Before Chanel, Katie focused on building CRM and loyalty programs at Moda Operandi and Barneys New York. Across her career, Katie has specialized in bringing luxury client relationships and the technology that powers them together to drive measurable, lasting results.
Best Fit For
- Companies bridging technology and marketing
- Brands undergoing digital transformation
- Businesses using CRM to improve experience
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