Katherine is Sr. Director of Retention & Customer Experience at Cornbread Hemp, where she owns end-to-end retention strategy across email, web, SMS, and loyalty. She scaled the subscriber base from 12K to 43K+ and grew monthly subscriber revenue from $440K to $1.8M, a 310% increase, while pushing returning-customer revenue to 82% of total business through lifecycle marketing, CRM automation, and loyalty programs. She also leads a CX team of 10 and drives the company's CRO and A/B testing roadmap.

Prior to Cornbread Hemp, Katherine held retention and CRM leadership roles at delivery.com, Everytable, and Lowe's Home Improvement, and served as Marketing Director at Southern Fried Cotton, where she scaled e-commerce revenue by 150% as a full-stack marketing lead. Through independent CRM consulting, she's also built lifecycle and loyalty systems for brands like VSCO, Hot Ones, Luma AI, Woof, Everyday Dose, Lineage Provisions, Zesty Paws, and Novant Health, consistently driving 15-25% lifts in repeat purchase rate and subscription conversions.

Katherine is passionate about turning retention into a growth engine, using data-driven lifecycle strategy, conversion optimization, and cross-channel campaign planning to build frictionless customer journeys that maximize ROI.