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Katherine Ledesma

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250
/hr

KatherineLedesma

I lead product positioning and go-to-market for founder-led beauty brands, planning the DTC and retail launches that establish them in prestige.
Chief Marketing Officer
Head of Retail
Brand Marketer
Fractional CMO with 18 years in prestige beauty | L'Oréal, Shiseido
Marketing Strategy & Brand
United States
, 
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Available
11-20

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KatherineLedesma

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Katherine is a fractional Senior Marketer/CMO and brand strategist with 18 years of experience in the prestige beauty industry, including leadership roles at L’Oréal and Shiseido. She excels in product positioning, go-to-market strategies, and driving impactful DTC and retail launches for founder-led beauty brands. Her expertise in launch planning, influencer partnerships, and KPI tracking consistently delivers measurable growth, as evidenced by enhanced trial purchase rates, increased foot traffic, and improved sales conversion metrics.

Best Fit For
  • Founder-led beauty brands entering prestige retail
  • Companies planning a DTC and retail launch
  • Brands sharpening product positioning
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Katherine Ledesma

I lead product positioning and go-to-market for founder-led beauty brands, planning the DTC and retail launches that establish them in prestige.

Chief Marketing Officer
Head of Retail
Brand Marketer

Katherine is a fractional Senior Marketer/CMO and brand strategist with 18 years of experience in the prestige beauty industry, including leadership roles at L’Oréal and Shiseido. She excels in product positioning, go-to-market strategies, and driving impactful DTC and retail launches for founder-led beauty brands. Her expertise in launch planning, influencer partnerships, and KPI tracking consistently delivers measurable growth, as evidenced by enhanced trial purchase rates, increased foot traffic, and improved sales conversion metrics.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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