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Katharine McKee

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175
/hr

KatharineMcKee

I run Amazon and eCommerce strategy for consumer brands, from go-to-market assessment through the operations and finance work that scales it.
Amazon Marketer
Chief Marketing Officer
Head of Growth
Amazon marketplace consultant scaling beauty and eyewear | Coty
Retail & Marketplace
United States
, 
New York
0 (0 Reviews)
Available
21-40

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/hour

$000

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/month

$0000

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KatharineMcKee

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Overview

Katharine is a seasoned Amazon and ecommerce consultant with 17 years of expertise, having led ecommerce strategies for brands including Fortune 500 companies like Coty and Luxottica. Her strategic insights have driven an average client revenue increase of 600% YoY through comprehensive go-to-market assessments and tailored solutions in operations, finance, and inventory management. Katharine excels in transforming digital commerce landscapes, as evidenced by significant sales growth and improved margins across diverse projects, making her an invaluable asset for businesses aiming to enhance their ecommerce performance.

Best Fit For
  • Consumer brands assessing their Amazon strategy
  • Companies needing operations and finance aligned
  • Brands scaling marketplace revenue year over year
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Amazon Retail Analytics
Amazon Web Services (AWS)
Amazon Seller Central
Shopify
Criteo
Google Analytics
Google Search Console
Meta Business Suite
Profitero
Screaming Frog
Ahrefs
SEMrush
StackAdapt
WooCommerce
BigCommerce

Amazon E-Commerce
Amazon SEO
Amazon PPC
Business Strategy
Brand Positioning
Consumer Insights
Conversion Rate Optimization (CRO)
Customer Acquisition Strategy
Customer Experience
Data Insights
Digital Strategy
eRetail Account Management
Growth Strategy
Leadership
Paid Search (Google & Bing)
Performance Marketing
Retail Marketing
Search Engine Optimization (SEO)
Walmart E-Commerce
Web Analytics
Web Merchandising

Apparel & Accessories
Food & Beverage
Health & Beauty
Pet Supplies
Jewelry & Watches
3rd Party Retailers (Online & Physical)

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Selected Freelancer:

Katharine McKee

I run Amazon and eCommerce strategy for consumer brands, from go-to-market assessment through the operations and finance work that scales it.

Amazon Marketer
Chief Marketing Officer
Head of Growth

Katharine is a seasoned Amazon and ecommerce consultant with 17 years of expertise, having led ecommerce strategies for brands including Fortune 500 companies like Coty and Luxottica. Her strategic insights have driven an average client revenue increase of 600% YoY through comprehensive go-to-market assessments and tailored solutions in operations, finance, and inventory management. Katharine excels in transforming digital commerce landscapes, as evidenced by significant sales growth and improved margins across diverse projects, making her an invaluable asset for businesses aiming to enhance their ecommerce performance.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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