Kate Harris

I build analytics-driven acquisition programs, using data to sharpen targeting and messaging so marketing spend gets measurably more efficient.

Kate is a seasoned data-driven marketing strategist with a track record of enhancing acquisition, retention, and revenue for high-growth brands through analytics. Currently consulting for Shelton Capital Management, she spearheaded the firm's comprehensive marketing campaign, driving mutual fund account conversions with strategic targeting and innovative messaging. Previously, at Pvolve, her refined strategies significantly boosted conversion rates and reduced churn. Kate has also supported Molekule and crafted analytics frameworks for major brands like GameStop and Carnival Corporation, effectively transforming communications into measurable business results. With an MBA in Business Analytics and Marketing, she excels at leveraging insights for sustainable growth.