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Kate Citron

$
175
/hr

KateCitron

I overhaul marketing for beauty and wellness brands, building the campaigns, collabs, and membership offers that grow revenue and retention.
Brand Marketer
Brand marketer building campaigns and collabs for beauty and wellness
Marketing Strategy & Brand
United States
, 
New York
0 (0 Reviews)
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1-10

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/hour

$000

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KateCitron

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Overview

Kate is a seasoned brand and marketing consultant specializing in consumer and ecommerce brands, with a decade of experience driving substantial growth. At Glowbar, she spearheaded a strategic marketing overhaul, achieving a $4M revenue increase and 107% membership growth. Her leadership roles at Thirty Madison and Harry’s saw her develop impactful campaigns, including the acclaimed Flamingo collaboration with Ashley Graham, resulting in 600M press impressions. Kate excels in brand strategy, go-to-market planning, and cross-channel integration, making her a vital asset to any brand aiming for significant growth and market visibility.

Best Fit For
  • Beauty and wellness brands overhauling marketing
  • Companies launching a membership offer
  • Brands planning collaborations
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Adobe Illustrator
Asana
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Mixpanel
Meta Business Suite
Recharge
Shopify
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Brand Marketing
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Selected Freelancer:

Kate Citron

I overhaul marketing for beauty and wellness brands, building the campaigns, collabs, and membership offers that grow revenue and retention.

Brand Marketer

Kate is a seasoned brand and marketing consultant specializing in consumer and ecommerce brands, with a decade of experience driving substantial growth. At Glowbar, she spearheaded a strategic marketing overhaul, achieving a $4M revenue increase and 107% membership growth. Her leadership roles at Thirty Madison and Harry’s saw her develop impactful campaigns, including the acclaimed Flamingo collaboration with Ashley Graham, resulting in 600M press impressions. Kate excels in brand strategy, go-to-market planning, and cross-channel integration, making her a vital asset to any brand aiming for significant growth and market visibility.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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