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Karlsen Termini

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95
/hr

KarlsenTermini

I build brand voice and turn it into revenue, running email and SMS programs where the writing is the reason people open and buy.
Head of Retention
Brand Marketer
Copywriter
Retention lead building email and SMS programs | birddogs
Retention & CRM
United States
, 
Brooklyn
0 (0 Reviews)
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Karlsen, a founding member of birddogs, spent 8.5 years crafting the brand's distinct voice as Head of Retention, Brand Marketer, and Copywriter. He developed a comprehensive content strategy across multiple channels, transforming birddogs' email and SMS programs into performance-driven, revenue-generating platforms. His storytelling approach achieved a 25% lift in email performance and an 18% increase in customer retention, solidifying birddogs’ place in the DTC men’s apparel market.

Best Fit For
  • Brands whose email sounds like everyone else's
  • DTC apparel brands building retention
  • Companies wanting voice to drive revenue
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Karlsen Termini

I build brand voice and turn it into revenue, running email and SMS programs where the writing is the reason people open and buy.

Head of Retention
Brand Marketer
Copywriter

Karlsen, a founding member of birddogs, spent 8.5 years crafting the brand's distinct voice as Head of Retention, Brand Marketer, and Copywriter. He developed a comprehensive content strategy across multiple channels, transforming birddogs' email and SMS programs into performance-driven, revenue-generating platforms. His storytelling approach achieved a 25% lift in email performance and an 18% increase in customer retention, solidifying birddogs’ place in the DTC men’s apparel market.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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