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Karen Zhou

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$
95
/hr

KarenZhou

I build CX teams and eCommerce operations for apparel brands, from support staffing to the platform and merchandising work behind US expansion.
CX Director
E-Commerce Manager
Product Manager
CX Director building support teams and US operations for apparel
Retention & CRM
United States
, 
0 (0 Reviews)
Available
21-40

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$000

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KarenZhou

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Overview

Karen brings over 8 years of expertise in e-commerce operations, digital product management, marketing, and merchandising to brands seeking a versatile skill set. Her strategic role at M.M.LaFleur honed her skills in customer service and platform implementation, while at Andie, she built a CX team from the ground up and managed operational expansions including international shipping. At NEIWAI, Karen led the US business P&L, handling major projects like a Shopify migration and a collaboration with the New York City Ballet. Her impact includes optimizing retention marketing infrastructure and streamlining CX operations to improve efficiency and scalability.

Best Fit For
  • International brands expanding into the US
  • Apparel brands building a CX team
  • Companies needing ops and merchandising support
Notable Experience
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Position Title
YYYY - YYYY
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Algolia
Asana
Canva
Crazy Egg
Disco
Figma
Foursixty
Gorgias
Gladly
Excel
Google Analytics
Impact
Klaviyo
Kustomer
Later
Lifetimely
Lucky Orange
Looker
Okendo
Monday
Rise ai
Shopify
Shopify Flow
Shopify Plus
Trello
Yotpo
Zendesk

A/B Testing
Agile Frameworks (Scrum & Kanban)
Brand Positioning
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Customer Experience
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Customer Service
Creative Testing
CRM Strategy
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ESP Migration
Leadership
Management
Marketing Strategy
Partnerships
Pixeling/Tagging
Product Management
Project Management
Retention Strategy
SMS Marketing
Team Building
User Research
Web Merchandising

Apparel & Accessories
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Subscription Boxes
Food & Beverage

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Karen Zhou

I build CX teams and eCommerce operations for apparel brands, from support staffing to the platform and merchandising work behind US expansion.

CX Director
E-Commerce Manager
Product Manager

Karen brings over 8 years of expertise in e-commerce operations, digital product management, marketing, and merchandising to brands seeking a versatile skill set. Her strategic role at M.M.LaFleur honed her skills in customer service and platform implementation, while at Andie, she built a CX team from the ground up and managed operational expansions including international shipping. At NEIWAI, Karen led the US business P&L, handling major projects like a Shopify migration and a collaboration with the New York City Ballet. Her impact includes optimizing retention marketing infrastructure and streamlining CX operations to improve efficiency and scalability.

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True Classic

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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