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Justin Barnes

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68
/hr

JustinBarnes

I scale DTC brands through paid social and creative strategy, managing eight-figure media budgets and rebuilding the creative that drives them.
Growth Marketer
Paid Social Marketer
Performance Creative Lead
Growth marketer managing $30M+ budgets | Stitch Fix, iHerb, MeUndies
Paid Media
United States
, 
Fort Lauderdale
0 (0 Reviews)
Available
11-20

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JustinBarnes

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Overview

Justin is a seasoned Sr. Media Strategist at Northbeam with a proven track record in scaling DTC brands through creative and data-driven paid social strategies. Notably, he has managed $30M+ media budgets for brands like Stitch Fix, Beachwaver, iHerb, and MeUndies, achieving significant growth and improved ROAS. As a consultant, he shaped RMS Beauty's creative strategy, tripling output and refining ad testing. His efforts at Blissy transformed Pinterest into a major acquisition channel, while his Meta strategies at Violet Grey tripled spend and doubled ROAS, contributing to strategic investments.

Best Fit For
  • DTC brands running eight-figure media budgets
  • Companies needing creative rebuilt for scale
  • Brands where paid social has stalled
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Bigquery
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Figma
Google Analytics
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Meta Business Suite
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Northbeam
Shopify

A/B Testing
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Creative Testing
Customer Acquisition Strategy
Dashboard Creation
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Pinterest Ads
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Apparel & Accessories
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Selected Freelancer:

Justin Barnes

I scale DTC brands through paid social and creative strategy, managing eight-figure media budgets and rebuilding the creative that drives them.

Growth Marketer
Paid Social Marketer
Performance Creative Lead

Justin is a seasoned Sr. Media Strategist at Northbeam with a proven track record in scaling DTC brands through creative and data-driven paid social strategies. Notably, he has managed $30M+ media budgets for brands like Stitch Fix, Beachwaver, iHerb, and MeUndies, achieving significant growth and improved ROAS. As a consultant, he shaped RMS Beauty's creative strategy, tripling output and refining ad testing. His efforts at Blissy transformed Pinterest into a major acquisition channel, while his Meta strategies at Violet Grey tripled spend and doubled ROAS, contributing to strategic investments.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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