Julia Layton

I turn customer research into positioning that converts, interviewing your buyers and rewriting how the brand talks based on what they say.

Julia, founder of What They Said, excels at turning deep customer insights into actionable strategies that boost conversion and revenue for consumer brands. Previously, she founded Sundaze Heated Shorts, gaining firsthand experience in retail success with major outlets like Uncommon Goods and Target.com. Working with brands like Tippy Type and She's Birdie, Julia specializes in optimizing product decisions and positioning by understanding genuine customer motivations. With a diverse background in chemical engineering and fashion, she melds analytical precision with creative intuition to deliver measurable business impacts through strategic implementation.