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Juan Cuervo

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JuanCuervo

I art-direct campaigns across print, digital, social, and TV for global consumer brands, blending art and storytelling into brand experiences.
Graphic Designer
Creative Director
UI/UX Designer
Art director building campaigns | Dove, Magnum, Hellmann's
Creative
United States
, 
New York
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Overview

Juan is an accomplished Art Director based in Brooklyn, adept at blending art with storytelling to create compelling brand experiences. With a keen eye honed by skate culture and street art, he has successfully led creative projects across print, digital, social, and TV for global brands like Dove, Magnum, and Hellmann’s. Notably, his creative direction for the Hōma pop-up in Bed-Stuy resulted in a sold-out event, establishing it as a standout collaboration of food and culture.

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Selected Freelancer:

Juan Cuervo

I art-direct campaigns across print, digital, social, and TV for global consumer brands, blending art and storytelling into brand experiences.

Graphic Designer
Creative Director
UI/UX Designer

Juan is an accomplished Art Director based in Brooklyn, adept at blending art with storytelling to create compelling brand experiences. With a keen eye honed by skate culture and street art, he has successfully led creative projects across print, digital, social, and TV for global brands like Dove, Magnum, and Hellmann’s. Notably, his creative direction for the Hōma pop-up in Bed-Stuy resulted in a sold-out event, establishing it as a standout collaboration of food and culture.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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