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Jourdan Smith

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85
/hr

JourdanSmith

I scale beauty and skincare DTC brands on Facebook and TikTok, building the ad strategy and sales funnels behind eight-figure revenue jumps.
Paid Social Marketer
Paid social marketer scaling beauty and skincare DTC brands
Paid Media
United States
, 
San Diego
0 (0 Reviews)
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JourdanSmith

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Overview

Jourdan is a results-focused Paid Social Marketer with a proven track record in scaling DTC, SaaS, and Info & Education businesses through high-converting ad campaigns on Facebook and TikTok. At MyDermaDream, Jourdan transformed the brand's revenue from $2 million to over $30 million annually by implementing a data-driven ad strategy, optimizing sales funnels, and continuously refining messaging. They managed substantial budgets with a keen eye on ROI, maintaining a 1.8-2 MER, while ensuring cost-effective customer acquisition.

Best Fit For
  • Beauty and skincare brands scaling paid social
  • Companies needing funnels alongside ads
  • Brands pushing past a revenue plateau
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ActiveCampaign
Black Crow AI
Call Rail
WooCommerce
Shopify
Triple Whale
Hyros
Northbeam
Unbounce
ClickUp
Klaviyo
Lifetimely
Typeform
Visual Website Optimizer (VWO)
Squaredance

Account Management
A/B Testing
Attribution Modeling
Conversion Rate Optimization (CRO)
Creative Testing
Customer Acquisition Strategy
Meta Ads (Facebook & Instagram)
Growth Strategy
TikTok Ads
Performance Marketing
Paid Search (Google & Bing)
YouTube Ads
Digital Marketing
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Selected Freelancer:

Jourdan Smith

I scale beauty and skincare DTC brands on Facebook and TikTok, building the ad strategy and sales funnels behind eight-figure revenue jumps.

Paid Social Marketer

Jourdan is a results-focused Paid Social Marketer with a proven track record in scaling DTC, SaaS, and Info & Education businesses through high-converting ad campaigns on Facebook and TikTok. At MyDermaDream, Jourdan transformed the brand's revenue from $2 million to over $30 million annually by implementing a data-driven ad strategy, optimizing sales funnels, and continuously refining messaging. They managed substantial budgets with a keen eye on ROI, maintaining a 1.8-2 MER, while ensuring cost-effective customer acquisition.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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