With over fifteen years in the design industry, Joshua has expertly led and executed large-scale digital projects, focusing on conversion-driven eCommerce and corporate experiences. As a UI/UX Designer, he has worked with businesses of all sizes to develop branding, marketing, and design systems. Currently leading a small design studio, Joshua crafts commerce sites and experiences for brands and product companies.In a standout achievement, his studio developed an eCommerce UI Theme kit for Figma teams, significantly enhancing design efficiency and reducing production hours by over 35%. This versatile, platform-independent tool is widely used by agencies and brands to streamline and customize store designs.In collaboration with iconic brands, Joshua's strategic audits and innovations have driven substantial improvements. For example, his work with Tate's Cookies provided targeted recommendations and laid the groundwork for future technical enhancements. Additionally, his role as a creative director for cosmetic and fragrance lines, like Dolly Parton's, involved creating adaptable designs for evolving product collections.