Jonathan Lo

I provide full CMO expertise on a fractional basis, managing large ad budgets and building funnel strategy for retail and nonprofit brands.

Jonathan specializes in crafting tailored marketing strategies for founders and executive teams, providing expertise typically associated with a full-time CMO. With over 15 years of experience from startups to large enterprises, he has effectively managed annual ad budgets up to $50 million, driving significant results across the marketing funnel. Noteworthy achievements include helping Overstock.com outpace competitors by over 10% and achieving a 5X incremental ROAS for an eCommerce company. Jonathan's leadership has also increased customer acquisition for a global nonprofit by over 50%. His educational background includes a master’s degree from Harvard, and he advises startups in AI, health tech, and luxury goods.