John Narducci is a Fractional Retention operator working across several 8-figure DTC CPG brands, owning retention programs end-to-end. John believes retention strategy extends far beyond email, drawing on his background in both growth and retention roles to drive impact across the full customer lifecycle.

John helps brands with:

- Full-funnel retention strategy

- Subscription program growth

- Cohort & customer behavior analysis

- High level strategic advisory

Prior to going fractional, John scaled the retention program in house at Feals, a fast-growing health and wellness DTC brand. John led the full-funnel customer retention strategy and implemented tactics that drove a 200%+ increase in MRR over the span of a year, generating meaningful recurring contribution margin to support aggressive growth goals.

John is passionate about bridging the gaps between finance, growth, customer support, and retention to drive long-term, measurable growth. He roots his decision-making in real data and customer behavior insights specific to each business, identifying the levers that move the bottom line.