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Joe Barger

$
125
/hr

JoeBarger

I build subscription and lifecycle programs for DTC brands, using analytics to raise net lifetime value rather than just sending more messages.
Head of Retention
Analytics Director
Retention lead building subscription and lifecycle programs for DTC
Retention & CRM
United States
, 
Detroit
0 (0 Reviews)
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1-10

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JoeBarger

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Overview

Joe is the Chief Revenue Officer at Hiya Health, focusing on enhancing net LTV and retention through strategic analytics and implementation. At PrettyLitter, he led Business Intelligence and Operations, driving a 25x growth and facilitating expansion into retail, culminating in a strategic exit. Previously, Joe was instrumental at The Honest Company, establishing and growing Sales Operations and Finance teams. With a keen eye on decisions impacting EBITDA, Joe improved PrettyLitter's margins by over 20% and effectively addressed customer retention issues, substantially reducing cancellation rates.

Best Fit For
  • Subscription brands optimizing net lifetime value
  • Companies sending more email without more revenue
  • Brands needing retention backed by analytics
Notable Experience
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Shopify Plus
Recharge
Rebuy
Shopify Flow
ProfitWell
Excel
Kno
Asana
Airtable
Basecamp

Retention Strategy
Growth Strategy
Business Strategy
Cohort Analysis
A/B Testing
Data Analytics
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Subscription Boxes
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Selected Freelancer:

Joe Barger

I build subscription and lifecycle programs for DTC brands, using analytics to raise net lifetime value rather than just sending more messages.

Head of Retention
Analytics Director

Joe is the Chief Revenue Officer at Hiya Health, focusing on enhancing net LTV and retention through strategic analytics and implementation. At PrettyLitter, he led Business Intelligence and Operations, driving a 25x growth and facilitating expansion into retail, culminating in a strategic exit. Previously, Joe was instrumental at The Honest Company, establishing and growing Sales Operations and Finance teams. With a keen eye on decisions impacting EBITDA, Joe improved PrettyLitter's margins by over 20% and effectively addressed customer retention issues, substantially reducing cancellation rates.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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