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Joe Anhalt

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100
/hr

JoeAnhalt

I lead full-stack growth for DTC apparel and home brands, from marketing strategy to the site rebuilds that turn traffic into conversion.
Head of Growth
Brand Marketer
Growth lead scaling DTC apparel and home brands
Marketing Strategy & Brand
United States
, 
New York
0 (0 Reviews)
Available
21-40

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/hour

$000

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/month

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JoeAnhalt

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Overview

Joe is a seasoned full-stack marketer with over 12 years in the direct-to-consumer and startup sectors. As Vice President of Marketing/Growth at Koio, he drove a 10X revenue increase and a 65% CAGR over five years by enhancing marketing strategies and revamping the website, resulting in a 30% boost in conversions. Previously, as Senior Manager at Interior Define, Joe's influencer campaigns generated over $500,000 in revenue, showcasing his strategic agility and impactful marketing execution.

Best Fit For
  • Apparel and home brands scaling revenue
  • Companies needing strategy and site work together
  • Brands with traffic that doesn't convert
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Asana
Shopify Plus
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Figma
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Kno
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Ad Design
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Apparel & Accessories
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Joe Anhalt

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Selected Freelancer:

Joe Anhalt

I lead full-stack growth for DTC apparel and home brands, from marketing strategy to the site rebuilds that turn traffic into conversion.

Head of Growth
Brand Marketer

Joe is a seasoned full-stack marketer with over 12 years in the direct-to-consumer and startup sectors. As Vice President of Marketing/Growth at Koio, he drove a 10X revenue increase and a 65% CAGR over five years by enhancing marketing strategies and revamping the website, resulting in a 30% boost in conversions. Previously, as Senior Manager at Interior Define, Joe's influencer campaigns generated over $500,000 in revenue, showcasing his strategic agility and impactful marketing execution.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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