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Joe Pennebaker

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$
85
/hr

JoePennebaker

I run conversion rate optimization for eCommerce brands, designing tests focused on revenue impact rather than incremental micro-metrics.
CRO Expert
CRO consultant running revenue-driving tests | MeUndies, Guardian Bikes
Analytics & Experimentation
United States
, 
Atlanta
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JoePennebaker

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Overview

Joe, Co-Founder of Lemma Marketing, specializes in conversion rate optimization for ecommerce brands. With a focus on revenue impact, he has driven 10-20% revenue increases for brands like MeUndies, Guardian Bikes, Azuna, and The Native Pet through targeted tests. At Guardian Bikes, he increased completed quizzes by 30% and revenue per user by 20% by refining the user journey. For Azuna, a strategic color change boosted add-to-cart rates by 25%. At The Native Pet, Joe's implementation of a bundling feature led to a 20% revenue lift. His data-driven approach ensures brands achieve both short- and long-term goals.

Best Fit For
  • eCommerce brands testing the wrong things
  • Companies wanting revenue impact, not micro-wins
  • Brands running a structured CRO program
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Joe Pennebaker

I run conversion rate optimization for eCommerce brands, designing tests focused on revenue impact rather than incremental micro-metrics.

CRO Expert

Joe, Co-Founder of Lemma Marketing, specializes in conversion rate optimization for ecommerce brands. With a focus on revenue impact, he has driven 10-20% revenue increases for brands like MeUndies, Guardian Bikes, Azuna, and The Native Pet through targeted tests. At Guardian Bikes, he increased completed quizzes by 30% and revenue per user by 20% by refining the user journey. For Azuna, a strategic color change boosted add-to-cart rates by 25%. At The Native Pet, Joe's implementation of a bundling feature led to a 20% revenue lift. His data-driven approach ensures brands achieve both short- and long-term goals.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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