Joaquin Suarez

I build brand systems and campaign toolkits for lifestyle and DTC brands, so email, paid media, and web all pull from the same visual language.

With over 13 years of experience in designing for lifestyle and direct-to-consumer brands, I excel in creating visually compelling work underpinned by brand strategy and storytelling. My capabilities include leading creative efforts across digital platforms—such as email, paid media, and web—while building scalable brand and campaign toolkits. For Honest Paws, I streamlined design systems and enhanced digital and physical channel performance, resulting in a 17% sales increase and a 31% boost in customer satisfaction. My work on their brand and packaging redesign led to a 28% sales lift, effectively aligning with business goals and brand standards.