Jill Russell

I develop brand voice and editorial for wellness and CPG brands, then build the content programs that keep it running consistently at scale.

Jill is a seasoned writer and editorial strategist with over 15 years of experience boosting audience engagement for major brands like The Clorox Company, where she crafted impactful messaging for Burt’s Bees and Natural Vitality. As Editorial Director at Thrive Market, she led content development for a rapidly growing customer base, collaborating cross-functionally to support significant product launches. Jill excels in creating strategic, on-brand copy that converts across multiple channels, optimizing sales funnels, and building cohesive editorial teams and processes.