Jessica is a product, merchandising, and creative executive with 15+ years of experience building and scaling consumer brands across home, lifestyle, and apparel. She translates consumer insights and emerging trends into compelling products, profitable assortments, and commercial growth.

Her areas of expertise include:

1. Product strategy, assortment planning, and merchandising
2. Product development, sourcing, and vendor partnerships
3. Creative direction, trend forecasting, and color strategy
4. Brand positioning and product storytelling
5. Pricing, margin optimization, and profitability
6. New category launches and go-to-market strategy
7. Cross-functional team leadership

Jessica currently serves as VP of Product & Creative at Italic, overseeing product development, merchandising, creative, and wholesale. She helped lead the brand's transition into home, driving 143% YoY bath revenue growth.

Previously, at Quince, she built the Kids, Baby & Maternity business from the ground up, scaling it to approximately $10M in its first year. At Stitch Fix, she helped grow the Kids business to $68M while developing exclusive private-label brands.

Jessica combines creative vision with commercial expertise to help brands develop differentiated products and scale profitably.