Jessica Farmer

I write content and copy for B2C and B2B SaaS brands, from thought leadership and SEO articles to the email journeys that convert.

<p>Jessica is an accomplished content marketer and copywriter with 14 years of experience in developing and managing digital content for B2C and B2B SaaS brands, as well as learning platforms. She excels in crafting thought leadership, SEO-driven articles, and comprehensive email journeys that raise awareness, generate leads, and drive conversions.</p><p>In her role at FreeAgent, Jessica strategically positioned the brand as a trusted partner by delivering timely news and guidance, earning commendation during the pandemic. At CaseCoach, she successfully optimized content to regain search traffic parity with major competitors. Her targeted approach at FreeAgent also built a robust customer pipeline for new product launches, demonstrating her expertise in aligning content strategy with business growth.</p>