Jessica is a skilled copywriter and creative strategist specializing in health and wellness brands. At Humann, she drove significant growth and engagement with campaigns achieving +35% CTR, +39% CVR, and +58% ROAS, and developed an HCP content ecosystem that boosted medical channel growth by +21% YoY. As lead copywriter for Legendairy Milk, she crafted content that resulted in outstanding ROAS and CTRs across multiple channels, supporting 24+ product launches in women's health. Her experience as a broadcast television creative director enhances her ability to deliver concepts that capture attention and convert effectively.