Jennifer Yassen

I act as a fractional CMO for fashion, beauty, and Amazon brands, leading cross-functional teams and rebuilding brand strategy to drive real ROAS.

Jennifer is a strategic marketing leader with over 16 years of experience boosting consumer brands in DTC, eCommerce, and omnichannel retail. She has held roles such as Head of Marketing and Fractional CMO, driving measurable growth through cross-functional team leadership. At Manufactured, she redefined brand strategies for labels like Marchesa, achieving up to 9x ROAS and significant revenue gains. Her work at Grey Matter Concepts led to 1,100% ROI and $5M growth for Wrangler on platforms like Amazon. As the founder of The Freed Agency, Jennifer has refined growth strategies for over 40 brands, including a digital platform that reached $100K in six months. She excels at identifying gaps and crafting sustainable growth plans, making her an invaluable partner for founders aiming to strengthen their market presence.