Jenna Satell

I build brand identity and growth for beauty and wellness DTC, from naming and positioning through the Meta and TikTok creative that sells it.

Jenna is a seasoned Brand & Growth Strategist specializing in Beauty & Wellness DTC brands, expertly crafting brand identities and driving growth on Meta and TikTok. Her approach focuses on developing impactful naming, positioning, and messaging strategies, creating actionable plans across channels, and crafting creative paid media strategies. Previously, as Director of Growth at Darkroom Agency, Jenna scaled growth for DTC brands and led brand strategy initiatives for new market entrants. At Structured Agency, she built brands from inception to post-launch growth. Notable successes include increasing Tini Lux's Black Friday sales by 20%, developing the unique brand identity "Evolv" for a supplement startup, and boosting Barefaced Skincare’s customer acquisition by 200% in key U.S. markets.