Jason is a Fractional Marketing Director and Paid Media Lead with over 12 years of experience helping DTC and e-commerce brands scale profitably. He currently leads $12M/year in paid media spend for cannabis brand Mood, navigating the complex advertising compliance landscape unique to the category while driving performance across Meta, Google, and other channels.

Prior to his current fractional work, Jason built and led the growth team at Pet Honesty, a DTC pet supplements brand, where he managed a $7M media budget and drove 100% year-over-year revenue growth while cutting CAC by 60%. Earlier, Jason led paid acquisition for Curology's anti-aging spinoff brand Agency, scaling it from launch to 16,000 net new subscribers in its first year with steadily declining CAC, built on a creative testing and reporting framework he developed from the ground up.

Across his career, Jason has managed paid media advertising for brands spanning skincare, telehealth, pet, cannabis, men's health, and travel, including Frownies, Maximus, Derm to Door, Trivago, and HotelsCombined. He's passionate about building the attribution, creative testing, cross-functional feedback loops that let brands make confident, data-driven growth decisions.