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Jamie Lee

JamieLee

I help consumer brands build DTC, Amazon, and retailer.com into one growth engine — the same omnichannel playbook I ran at Nike and Vital Proteins.
eCommerce CMO scaling consumer brands across DTC and retail | Nike
Marketing Strategy & Brand
US
, 
Washington State
0 (0 Reviews)

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$0000

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JamieLee

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Overview

Jamie leverages over 15 years of expertise in driving sustainable growth for both startups and global brands through data-driven eCommerce and omnichannel strategies. A key architect behind Walmart’s Online Grocery expansion, Jamie led Nike's Global Apparel eCommerce division to double its revenue, and propelled Vital Proteins to a 30% YoY growth resulting in a Nestlé acquisition. As an advisor at Stripes and Starshot Ventures, Jamie expertly scales brands via DTC, Amazon, and Retailer.com channels, providing strategic insights that transform business landscapes.

Best Fit For
  • Consumer brands expanding beyond DTC into retail
  • Brands whose Amazon channel is underperforming
  • Scaling brands that need senior marketing leadership
Notable Experience
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Amazon Retail Analytics
Amazon Seller Central
Shopify
Shopify Plus
Klaviyo
Recharge
Airtable
Amplitude
Figma
Friendbuy
Google Analytics
Looker
Seller Central
Yotpo

A/B Testing
Amazon E-Commerce
Brand Marketing
Business Strategy
Campaign Strategy
Cohort Analysis
Conversion Rate Optimization (CRO)
CRM Strategy
Creative Testing
Customer Journey Mapping
Digital Strategy
Digital Marketing
Leadership
Walmart E-Commerce
Web Merchandising
Retention Strategy
Product Management
Performance Marketing
Management
Growth Strategy

Apparel & Accessories
Footwear
Food & Beverage
Health & Beauty
Consumer Electronics
Toys & Games
Online Education & e-Learning
Subscription Boxes
Sports & Outdoor Equipment
3rd Party Retailers (Online & Physical)

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Selected Freelancer:

Jamie Lee

I help consumer brands build DTC, Amazon, and retailer.com into one growth engine — the same omnichannel playbook I ran at Nike and Vital Proteins.

Jamie leverages over 15 years of expertise in driving sustainable growth for both startups and global brands through data-driven eCommerce and omnichannel strategies. A key architect behind Walmart’s Online Grocery expansion, Jamie led Nike's Global Apparel eCommerce division to double its revenue, and propelled Vital Proteins to a 30% YoY growth resulting in a Nestlé acquisition. As an advisor at Stripes and Starshot Ventures, Jamie expertly scales brands via DTC, Amazon, and Retailer.com channels, providing strategic insights that transform business landscapes.

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True Classic

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Flat Free

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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True Classic

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Flat Free

Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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