Jamie is a seasoned creative leader with over 20 years of design expertise, specializing in retail and CPG brands like Ulta Beauty and MillerCoors. At Ulta, Jamie streamlined asset production, creating templates and standards that enhanced efficiency and reduced revisions. While at MillerCoors, Jamie excelled in delivering compelling brand marketing in dynamic settings.As a freelancer, Jamie crafts performance-driven designs, including paid social assets and scalable systems, integrating creative strategy with brand experience for impactful execution. Jamie's work enhances engagement and operational efficiency, aligning teams and keeping projects on track.In a display initiative, Jamie transformed underperforming fixtures into high-impact placements, increasing visibility and conversion. Another project saw Jamie as a key player in rebranding Ulta Beauty Collection, creating a vibrant in-store identity scaled across various retail formats. Additionally, Jamie played a crucial role in optimizing checkout experiences, significantly reducing operational friction and boosting conversion rates.