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Jake Perucca

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125
/hr

JakePerucca

I lead brand and growth for consumer brands, cutting costs while driving revenue across performance, retention, and brand management.
Chief Marketing Officer
Head of Growth
Head of Retention
Marketing leader building brand and growth | SUPER73, Volcom, PolarPro
Marketing Strategy & Brand
United States
, 
Costa Mesa
0 (0 Reviews)
Available
11-20

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JakePerucca

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Overview

Jake is a seasoned marketing leader with over 13 years of success in brand management and growth strategies, boasting a robust track record of reducing costs and driving substantial revenue. As the former CMO of PolarPro, he led global brands with revenues of up to $300M. At SUPER73, Jake crafted and led growth, performance, and retention strategies, resulting in a 50% revenue increase and significant enhancements in Average Order Value and attachment rates. His initiative to partner with Howler Brothers led to record-breaking custom bike sales and opened new markets, illustrating his ability to leverage strategic collaborations for business growth.

Best Fit For
  • Consumer brands needing costs cut and revenue up
  • Companies balancing brand and performance
  • Outdoor and apparel brands scaling
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Asana
BlueCore
Braze
Canva
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Figma
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Hotjar
Klaviyo
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Northbeam
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Shopify Plus
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Selected Freelancer:

Jake Perucca

I lead brand and growth for consumer brands, cutting costs while driving revenue across performance, retention, and brand management.

Chief Marketing Officer
Head of Growth
Head of Retention

Jake is a seasoned marketing leader with over 13 years of success in brand management and growth strategies, boasting a robust track record of reducing costs and driving substantial revenue. As the former CMO of PolarPro, he led global brands with revenues of up to $300M. At SUPER73, Jake crafted and led growth, performance, and retention strategies, resulting in a 50% revenue increase and significant enhancements in Average Order Value and attachment rates. His initiative to partner with Howler Brothers led to record-breaking custom bike sales and opened new markets, illustrating his ability to leverage strategic collaborations for business growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Project Scope

Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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