Jacob is a Performance PR leader who helps DTC and e-commerce brands turn earned media into a measurable revenue channel, not just an awareness play. He spent nearly four years at Gen3 Marketing scaling a $1M+ Performance PR practice across 30+ brands including Crocs, Allbirds, Keurig, and Capital One Shopping, leading a cross-functional team and delivering results recognized at GPMA, Affiliate Summit West, and PI LIVE. What he does for brands: - Connects earned media placements to affiliate attribution so PR shows up in revenue numbers, not just a coverage report - Audits which publishers are actually driving conversions versus just traffic - Benchmarks how your brand appears in AI-generated answers across AI/LLM tools including ChatGPT, Perplexity, and Google Gemini - Builds the measurement framework so earned media, affiliate, and AI visibility operate as one system If your PR and affiliate programs are running in separate lanes and neither is tied clearly to revenue, that's the problem he solves.