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Ian Black

$
150
/hr

IanBlack

I design research-backed eCommerce experiences, running the user research and testing that show which design changes actually lift conversion.
UI/UX Designer
UI/UX designer driving conversion for retail and tech | Lululemon
Creative
United States
, 
Remote
0 (0 Reviews)
Available
11-20

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Overview

Ian is a seasoned UI/UX designer with over a decade of experience in delivering research-backed, data-driven solutions for e-commerce. He has successfully led design for prominent brands, including a tenure as design lead at Lululemon, during a time of significant 35% revenue growth. At Ledger, he contributed to generating an additional €12.7 million in revenue, and as the founding designer for Chord Commerce, he improved platform efficiency by 66%, streamlining operations for DTC operators. Ian excels in transforming businesses and enhancing online revenue through collaborative, small team engagements.

Best Fit For
  • eCommerce brands redesigning without research
  • Companies wanting design decisions tested
  • Retail brands with high site abandonment
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Selected Freelancer:

Ian Black

I design research-backed eCommerce experiences, running the user research and testing that show which design changes actually lift conversion.

UI/UX Designer

Ian is a seasoned UI/UX designer with over a decade of experience in delivering research-backed, data-driven solutions for e-commerce. He has successfully led design for prominent brands, including a tenure as design lead at Lululemon, during a time of significant 35% revenue growth. At Ledger, he contributed to generating an additional €12.7 million in revenue, and as the founding designer for Chord Commerce, he improved platform efficiency by 66%, streamlining operations for DTC operators. Ian excels in transforming businesses and enhancing online revenue through collaborative, small team engagements.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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