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Heather Franzman

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$
150
/hr

HeatherFranzman

I build brand identities for health and SaaS startups, from visual system through the marketing materials that turn awareness into signups.
Graphic Designer
Graphic designer building brand identities for health and SaaS startups
Creative
United States
, 
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Available
11-20

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HeatherFranzman

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Overview

Heather is a versatile graphic designer based in Brooklyn, NY, adept at both in-house roles and leading brand projects. She crafted the visual identity for a fertility startup, significantly boosting brand awareness and customer sign-ups, while managing comprehensive marketing materials. At a healthcare startup, Heather enhanced lead generation and revenue through strategic content creation and a major website redesign. Her role at a SaaS company involved spearheading a complete rebrand, developing all associated materials and successfully aligning design strategy with business goals.

Best Fit For
  • Health and SaaS startups needing visual identity
  • Companies turning awareness into signups
  • Brands needing marketing materials designed
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Heather Franzman

I build brand identities for health and SaaS startups, from visual system through the marketing materials that turn awareness into signups.

Graphic Designer

Heather is a versatile graphic designer based in Brooklyn, NY, adept at both in-house roles and leading brand projects. She crafted the visual identity for a fertility startup, significantly boosting brand awareness and customer sign-ups, while managing comprehensive marketing materials. At a healthcare startup, Heather enhanced lead generation and revenue through strategic content creation and a major website redesign. Her role at a SaaS company involved spearheading a complete rebrand, developing all associated materials and successfully aligning design strategy with business goals.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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